Customer Profile
A leading retailer, roaster and brand of specialty coffee in the world, with more than 15,000 retail locations in North America, Latin America, Europe, the Middle East and the Pacific Rim - wherever there is a demand for great coffee.
Customer Situation
- Needed a system that generates the product guide replacing the legacy system
- A facility to generate electronic product guide from the system which would be used for booking the orders
- The System needed to facilitate adding the new brands in future with user friendly process for uploading product details
- Required a facility to export Product Guide reports to PDF, XL formats
Congruent's Solution
- Developed an online order processing System
- Sales executives use this product at their client locations for imparting knowledge about various products and special offers for their clients
- Gives sales executives the option of selecting various products online and submitting a sales proposal in a portable document format to their clients
Benefits
- Custom solution effectively replaced the legacy system of order booking, which was not exactly supporting the unique business scenarios
- Facility to generate the product guide on the fly as per the customer’s client requirement without any rework, resulting in saving of labour and cost
- Facility to create templates, resulting in saving the time for repeated orders
- Facility to share templates with any other Marketing executive, resulting in Cost & Time saving for Starbucks, promoting productive collaboration between sales personnel
Congruent's Key Challenges
- Developing an intuitive user interface that requires very minimal training
- Data Import module capable of dealing with different parameters of Coffee products
- Generic SSRS module supporting different combinations of brands and categories
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